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August 15, 2001
By: TOM BRANNA
Editor
Gemstar-TV Guide International Inc. said today it would add credit card company MasterCard International, consumer products company Clorox Co. and Internet job search company HotJobs.com Inc. to its list of advertisers on its interactive program guide.Sources familiar with deals of this nature say they amount to around $1 million combined for advertising through the end of the year.“The bottom line is that advertising on the program guide is going to be extremely important,” said CIB...
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